Iskren, also known as E, started as a designer. That's not a footnote - it's the whole point. When he picks up a product, he's not running benchmarks. He's asking whether it's well made, whether it fits into a real life, and whether any of it actually matters. That instinct carries into how he tells stories. Every video leads with a feeling, not a spec sheet - because the goal is never to inform people about technology. It's to make them feel something about it. ThisIsE covers the tech people carry, use, and drive, the setups they build, and the devices they're either fully committed to or quietly reconsidering.